Summer Symposium

MMANC Summer Symposium/CALED Regional Training
Cultivating Economic Development Through Connection + Community

Whether you are a local government generalist or a seasoned economic development professional, spend the day in beautiful downtown Danville learning new methods to cultivate economic development in your community! Topics include economic development fundamentals, the future of business incentives, legislative issues in the economic development world, and how to captivate your community through storytelling.

August 14, 2019
9:30 am – 3:00 pm
Check-in begins at 9:00 am.

Danville Veterans Memorial Building
115 E. Prospect Avenue
Danville, CA 94526

$65 MMANC/CALED Members
$80 Nonmembers
Lunch will be provided.

Online Registration

Schedule:

9:00 am
Check-in – coffee/water/snacks

9:30 – 10:30 am
Economic Development 101*
Understand key principles that drive Economic Development in your community and how your role can influence the direction of economic growth. This session will serve as an introduction for generalists and new professionals in the field and as a refresher for seasoned experts.
*Optional Pre-Session CALED, MMANC CGL Credit
Speaker: Michelle Stephens, Economic Development Manager, CALED

10:30 – 10:45 am
Break

10:45 – 11:00 am
Welcome Remarks

11:00 am – 12:15 pm
Next Generation of Business Incentives*
Explore the legal issues around financial incentives, the organizational considerations about non-monetary incentives, and best practices for both.
Moderator: Nat Rojanasathira, Administrative Services Director, Town of Danville
Panelists: Kristina Lawson Esq., Partner, Hanson Bridgett
Paul Nguyen, Economic Development Manager, City of Hayward
Nathan Donato-Weinstein, Business Development Officer, City of San Jose
*MMANC CGL Credit

12:15 – 1:15 pm
Lunch and Legislative Update (CALED)
Become informed about one of the busiest years in Sacramento in recent memory, as the Legislature shakes up the foundation of local economic development.

1:15 – 1:30 pm
Break

1:30 – 2:55 pm
Captivating Your Community Through Storytelling
Each time you communicate, you have the opportunity to captivate (or bore) your audience. And captivating your audience is the pathway to getting your message across and building your programs. But do you know how?  Storytelling is an ancient art that has been proven to capture attention in a very unique way, and not every story starts with, “Once Upon a Time.” Come to this interactive session to learn…

  • The powerful narrative arc that can be the basis of your organizational communication.
  • How to understand and articulate the audience’s needs.
  • How to describe your program or service in a way that captures attention and guides your client or customer into a positive future.

You’ll come away with a clear “elevator pitch” that will captivate your audience.
Speaker: Claire Laughlin, Communication Specialist, MRG LLC

Parking will be free in the Municipal Parking Lots with a Day Permit which will be provided with you registration.

Event flyer