Friday, July 14, 2017
8:30 am – 3:30 pm
(8:00 am check-in)
Mitchell Park Community Center – City of Palo Alto
3700 Middlefield Road
Palo Alto CA 94303
Additional parking at Mitchell Park 600 E. Meadow Drive
through June 30, 2017
July 1 through July 7, 2017
|MMANC Student Member||$55||$55|
*Communicating for Success (CGL certified for Effective Communication: Verbal)
This interactive morning session will help you learn how to craft strategic messages for difficult or contentious issues. The session will cover a number of topics including:
- Understanding the value of starting conversations vs. “communicating”
- Developing “positive regard” for your audience and their values, goals, interests, and concerns
- Creating relationships before communicating and problem-solving
- Starting with the “why”
- Framing an issue differently for different groups
- Developing a narrative or story to support your data
- Avoiding a “buy-in” mentality
- Using powerful questions to engage others
The topics will be addressed using mini-presentations, exercises, and real-life case studies. The session will culminate with an exercise in putting all the pieces together in a draft “Strategic Communications Plan for a Controversial Issue.”
Dr. Frank Benest, ICMA – Biography
11:45 am – 12:30 pm
Afternoon Concurrent Sessions
12:30 – 3:30 pm
*Beyond the Digital Bullhorn: Using Social Media To Engage Your Digital Community (CGL certified for Public Information, Mass Communications)
Many local agencies use various forms of social media to help communicate with their communities. In fact, more and more government agencies are taking to social media. When used properly, social media can be a highly effective tool. Yet, social media platforms are constantly changing. To be effective on them, social media managers and users need to speak “digital” fluently to help maximize reach.
Join us on a journey looking into how to effectively engage and build relationships with your community using social media. While this is not a technical training session, it is designed for all levels of users from the basic user to the expert. Learn from a highly respected local government leader on the do’s and don’ts of using social media as part of your agency or department’s communication plan. This highly interactive session will explore what resources are available and how they can best be used for maximum results. You will hear the tips and tricks of how to stay current; from case studies you will learn best practices and mistakes; and have an opportunity to update or create a social media plan that works for your department.
Captain Chris Hsiung, Mountain View Police Department – Biography
*Telling Our Story With the Ideal Staff Report: What is it and How do I Create it? (CGL certified for Effective Communication: Written)
Staff reports – we all have to do them, whether we like it or not. They are a critical to telling a storytelling, setting context and creating a record. Is there a magic formula to creating the ideal staff report? The old saying “You can please some of the people all of the time or all of the people some of the time, but you can’t please all of the people all of the time” is certainly true when applied to staff reports. So how do we make sure we tell our agency’s story in a logical, effective and understandable way?
Through large and small group discussion, case studies and actual hands-on practice, this session will allow you to:
- Examine various formats of staff reports and what makes each effective or ineffective;
- Gain insight into the most common mistakes made in the creation of staff reports;
- Discuss how to create documents that successfully communicate to a broad audience from our elected officials to the general public; and
- Learn how to deal with people who want to “influence” how the information is presented.
This is not your ordinary staff writing report session. Join us for an interactive experience in creating stronger staff report writing skills.
*All Courses are approved by IIMC for 1.5 education points for Certified Municipal Clerk and Master Municipal Clerk
The 2017 MMANC Summer Signature Symposium is co-hosted by MMANC, Miller Consulting and the City of Palo Alto.